@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Creating brand experiences vs. "branding"
In the continued quest to find the marketing "silver bullet" in these recessionary times, there's been a lot of talk about branding. And while marketers continue to discover that branding is not simply about logos, colors and...
Holiday 2009 Shopping Outlook: Good, Bad or Ugly?
While consumer confidence is showing signs of an uptick, retailers are remaining cautiously optimistic for a decent holiday season. The National Retail Federation has projected holiday sales (sales made during November and...
Insight VIA™ Sound Experimental Research Design
I love Starbucks coffee. I'm a brand lover for sure - I make several stops per day for their delicious dark roasted coffees. But I'm not a fan of their latest taste test for their new instant coffee (VIA™) because it stacks...
The Consumer Subconscious and Pepto Bismol
While brand name products in the healthcare realm seem to be losing ground to their generic counterparts, Pepto Bismol has added 0.7 market share points in its original formula and 2.5 market share points in stomach remedy...
On Serena and Emotional Control
Humans have a love/hate relationship with emotion. Sometimes our "emotions get the best of us", and sometimes we're supposed to "play with passion". Sometimes we're supposed to "listen to our heart" and sometimes we're...
Everybody Dance Now: Flash Dances as Contagious Marketing
Television commercials. Product placement. Celebrity branding. Digital signage. Mobile advertising. Flash dances?? Yep. A flash dance is just that: marketing. A very effective and contagious form of marketing, to say the...
Media Coverage for True Frugals
Our study on the new frugality in America, commissioned by our client First Command Financial Services, has been picked up by the media recently in their continuing coverage of the subject (CNN story here; CSM here.). The...
Unemployment for the Employed
With the unemployment rate approximately ten percent, companies are forcing workers to take unpaid time off—a furlough. Having employees take vacation without pay allows the company to wait out the storm. Essentially, costs...
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