@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Consumers curb their instant gratification urges
Black Friday sales were up .5% from last year and retailers have high hopes for Cyber Monday. But the really good news for retailers might be yet to come: Interbrand noted that 51% of consumers said they will shop later this...
Psychology shows up more and more in business
Last week's NYTimes Sunday Business section featured two articles on consumer irrationality ("Is There A Method In Cellphone Madness?") and ("Paying A Price For the Thrill of the Hunt") . As a firm that studies consumer...
Idaho Potatoes’ Cluttered New Ads
The new Idaho Potato commercials featuring Denise Austin, health and fitness expert, attempt to cram a lot of brand messages into one ad. I counted at least 5 in one: 1) the origins of Idaho Potatoes; 2) the health benefits...
Psychological insight on consumer self-image
Sentient recently partnered with Crystal Deodorant to conduct a study about body odor. Not surprisingly, the results of this study show that people want to avoid bad body odor. What is surprising are the lengths people are...
Bad timing for the world's largest cruise ship
Nearly 40% larger than the next largest cruise ship, Royal Caribbean's Oasis of the Seas left the shipyard in Finland this week en route for its new home in Florida. Five times larger than the Titanic, the $1.5 billion ship...
Top Chef's Flawed Design
At Sentient, we examine consumer associations with brands, including corporate and product brands as well as the brands of individual people. For example, Sentient used the Automatic Brand Association (ABA) methodology to...
Creating brand experiences vs. "branding"
In the continued quest to find the marketing "silver bullet" in these recessionary times, there's been a lot of talk about branding. And while marketers continue to discover that branding is not simply about logos, colors and...
Holiday 2009 Shopping Outlook: Good, Bad or Ugly?
While consumer confidence is showing signs of an uptick, retailers are remaining cautiously optimistic for a decent holiday season. The National Retail Federation has projected holiday sales (sales made during November and...
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