@SentientInsight
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Learn about Sentient through the insights we are uncovering across the globe.
In Defense of Marketing
"In defense of marketing" is an on-going theme here at Sentient. As marketers, we are often put in a position to defend what we do as an ethical and valuable service. When faced with that challenge, our argument runs deeper...
What California and the South Share: Warmth
As a culture (or perhaps just a cold New England culture) we’ve developed stereotypes about some of the warmer states like sunny California (72 and sunny!) or the renowned hospitality of the genteel Southern states. There...
Why We Always Talk About the Weather
I’m sure we’ve all noticed that the weather is the classic go-to conversation starter if you’re in need of small-talk, especially if you’re with a stranger and have nothing to say. It’s always a wonderful candidate for...
Sentient event at MRA: Thurs 6/10 4-6PM Bernett Research
We're gearing up for the annual MRA conference being held in Boston this week! Aaron will be presenting a session, In Defense of Marketing: The Peacock's Plume and Dancing Birds of Paradise Thursday at 11:00AM, and I'll be...
Frugality and Your Health
Frugal behaviors and healthy living go hand and hand, according to the April First Command Financial Behaviors IndexTM and recently reported in The New York Times. The Index, commissioned by First Command and conducted by...
Last week’s AQR/QRCA conference in Prague
I’m slowly recovering from the joint AQR/QRCA Worldwide conference on qualitative research in Prague last week: this year’s theme “Inspiration in Action.” The workshop day – with Wendy Gordon, Jay Zaltzman and Ava Lindbergh...
The Toyota Brand & Emotional Associations
Over the past few months, Toyota has recalled a number of its vehicles. Given all the negative press coverage from announcement after announcement of recalls, it is not a stretch to think that Toyota’s brand has taken a hit....
Focus group moderating styles
I had the honor of attending a workshop by master moderators sponsored by the Philadelphia / Delaware Valley chapter of the QRCA yesterday. The event's theme was simple: bring in 3 expert moderators who between them have...
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