@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
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FIRST THINGS FIRST! USING PREDECISIONAL DISTORTION TO ESTABLISH AND MAINTAIN BRAND PREFERENCE
If you’re interested in establishing and maintaining your brand as your targeted customers’ preferred choice (and why wouldn’t you be?), understanding and applying Predecisional Distortion – a behavioral economics...
Every Kiss Begins With…?
Complete the sentence. Every kiss begins with ____. If you consider yourself a marketing buff or a jewelry aficionado, you probably recognize the Kay Jewelers tagline: Every kiss begins with Kay™. Read that again and you...
Sentient's Trends and Predictions 2012
The future of marketing can be found today in the behavioral science literature. As an industry, it is our job to reveal the whys behind consumer behavior, and the disciplines of Psychology, Neuroscience, Sociology,...
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2011 EXPLOR Award Video
Sentient Decision Science, Inc. received the 2011 EXPLOR Award. Please click to watch the 2011 EXPLOR Awards video. [fve]httpv://youtu.be/QQ1-nv2HaPU[/fve] [da_social_share prefix="Share...
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Winners of the 2011 EXPLOR Award
This morning, Sentient Decision Science, with partner PepsiCo, was awarded the 2011 EXPLOR Award. Presented at IIR’s "The Market Research Event", the EXPLOR Award recognizes the most compelling, high impact example of...
Consumer Sentiment: Ignore It At Your Peril; Ask Netflix
How behavioral science could have turned a multi-million dollar mistake into a multi-million dollar topline growth. When Netflix imposed a 60% increase in the prices consumers paid for their movie rental and streaming...
Pushing the Boundaries of Conscious Access
There is so much that we can see in this world, yet did you know what we can’t see can in fact be perceived by the brain? It sounds pretty scary when our behavior is influenced by factors that we can’t see or explain, but it...
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Sentient Selected as EXPLOR Award Finalist
A world-class judging team has selected Sentient Decision Science, with partner PepsiCo, as a finalist for the most compelling, high impact example of innovation and technology advancing research in 2011. Sentient and PepsiCo...
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