Winners of the 2011 EXPLOR Award

By Sentient Decision Science, Inc.
November 8, 2011

Aaron Reid and Will Leach at “The Market Research Event” 2011

This morning, Sentient Decision Science, with partner PepsiCo, was awarded the 2011 EXPLOR Award. Presented at IIR’s “The Market Research Event”, the EXPLOR Award recognizes the most compelling, high impact example of innovation and technology advancing research.
A world-class judging panel – from noteworthy organizations such as General Mills, GfK, NBC Universal and Wharton – selected Sentient Decision Science, with partner PepsiCo, as a finalist out of an elite field of contenders, including finalists Hewlett-Packard/QualVu and Microsoft/Blue Ocean.

Significant elements of our work with PepsiCo illustrate the future of market research, and we are honored to achieve this industry recognition. From our perspective, the future of marketing can be found today in the behavioral science literature, which allows us to understand the why’s of human behavior that have yet to be applied to business questions on a large scale.
Our case study, “Hedonic Bundling – How Applied Choice Architecture taps into Shopper Subconscious Motivations” combined two unique research innovations to provide highly impactful insight on how to optimize marketing efforts. The case was the first unique application of an Applied Choice Architecture principle combined with quantitative implicit emotion modeling to forecast increased product adoption rates.
Click here to read more about our industry honors.
The Emotional and Cultural Impact of Yoga on Aging Adults

The Emotional and Cultural Impact of Yoga on Aging Adults

Sentient Decision Science recently partnered with Breathe Happy and the UK’s National Innovation Centre for Ageing (NICA) to conduct research on how the practice of yoga affects the well-being of aging adults. Through Sentient’s implicit association...

The Emotion Behind “Get Back What You Love”

The Emotion Behind “Get Back What You Love”

After 15 months of quarantine, it finally feels like normal is making a comeback. The pandemic turned the entire world inside out, unleashing a torrent of emotions, but according to Google, hope is the emotion that is front and center. Google is...



For more information about Sentient Decision Science and our groundbreaking research please contact us.