 |
|
      |
NewsAlena Jule Joins Sentient Decision Science Portsmouth, N.H., August 30, 2010 – Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, today announced that Alena Jule has joined the organization as administrative assistant. Jule brings a solid mix of administrative procedures, office management and event production experience to Sentient. For several years, Jule was the CEO of her own business, Jule Productions, and also worked for Arch Endeavors and 6one7 Productions. She has extensive volunteer experience as well, ranging from Portsmouth Community Radio to the Special Olympics. Jule graduated with honors from Portsmouth High School and attended the University of New Hampshire and Boston University to pursue studies in psychology.
Stacy Graiko of Sentient Decision Science Appointed to Advisory Board of Market Research Bulletin Industry Veteran Joins Board to Advise Membership of Largest Professional Research Social Media Community Portsmouth, N.H., August 13, 2010 – Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, today announced that Stacy Graiko, vice president of research and brand strategy, has been appointed to the newly created advisory board of the Market Research Bulletin (MRB), the largest social media community devoted to professional research. Graiko will chair MRB’s Qualitative Research LinkedIn sub-group and co-chair its Ethnography special interests group. According to Jon Leiman, president and CEO, Market Research Bulletin, “MRB is committed to maintaining an open forum for research professionals to socialize, share ideas and perspectives, openly debate issues facing the research industry, learn industry best practices and network. We have formed an advisory board to guide our membership to resources, information and expertise, and Stacy’s deep background in qualitative and hybrid research, marketing and branding will help us bring a broad range of perspectives and thought leadership to our community.” At Sentient, Graiko leads the qualitative research and brand strategy group, contributing qualitative expertise to the design and execution of custom hybrid research solutions. She has 20 years of research and marketing experience helping to uncover the emotional insights that motivate consumers to buy. She conducts qualitative research and is a certified focus group moderator, ethnographer and brand strategist. In addition to her advisory board role with the MRB, Graiko belongs to a number of professional research associations and serves on the board of the New England Market Research Association. Graiko has a B.A. degree with a focus on psychology and communications. About the Market Research Bulletin
STACY GRAIKO APPOINTED TO BOARD OF NEW ENGLAND MARKETING RESEARCH ASSOCIATION Chapter’s Role to Help Bring New England’s ‘Knowledge Economy’ Insights to the Forefront of the Marketing Research Association Portsmouth, N.H., July 7, 2010 – Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, today announced that Stacy Graiko, vice president of research and brand strategy, has been appointed to the board of the New England Marketing Research Association (NEMRA). According to Graiko, “There is great synergy between Sentient’s mission to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible format, and NEMRA’s position as a forward-thinking chapter in the national Marketing Research Association. As a NEMRA board member, I look forward to working with both board leadership and general membership to leverage the best of both worlds to further leading edge research methods on a national level.” Anthony Fruzzetti, president of NEMRA and associate professor at Johnson & Wales University, said, “Since NEMRA is located in the heart of New England’s ‘knowledge economy,’ we bring a unique and valuable perspective to our national organization, the Marketing Research Association, and to the research industry as a whole. Stacy’s deep expertise in qualitative research will be invaluable as we help shape the direction of our industry. In addition, her branding and social media acumen will be key in helping us communicate our brand more effectively across the region, particularly in academia where we are building a strong presence.” About NEMRA
Sentient Decision Science Offers Business Research Planning Tips for the Second Half of 2010 Portsmouth, N.H., June 22, 2010 – As businesses plan their marketing strategy for the second half of 2010, those with insights into human behavior will be best equipped to provide products and services that delight customers and exceed their expectations. The triggers of human behavior are not always obvious, and businesses that understand both the conscious and subconscious triggers of decision-making can form deeper and more successful relationships with customers, according to Chief Behavioral Scientist Aaron Reid, Ph.D. of Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods. “Increasingly, businesses want to understand what determines choices, and how both the conscious and subconscious come into play,” says Dr. Reid. “The subconscious influence of marketing on behavior is ubiquitous and unavoidable. The vast majority of our moods, preferences, behaviors and goals are activated automatically by our environment at a subconscious level and that is actually a good thing.” Dr. Reid, a frequent speaker at national research conferences such as the recent Marketing Research Association Annual Conference in Boston, offers three points to consider when using research to gain insights into buyer behavior.
SENTIENT DECISION SCIENCE TO MOVE ITS CORPORATE HEADQUARTERS EFFECTIVE JUNE 18 Portsmouth, N.H., June 4, 2010 – Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, today announced the relocation of its corporate headquarters effective June 18, 2010. Its new address will be One Harbour Place, Suite 380, Portsmouth, NH 03801. Its main phone number will be 603-570-4819 and its fax number will be 603-570-4817. In addition to expanded office space for this growing behavioral research organization, the new location will feature the Sentient Consumer Subconscious Research Laboratory, where studies will help uncover why people make the consumer choices they do and help clients better connect with their customers. According to Aaron Reid, Ph.D., Founder and Chief Behavioral Scientist, Sentient Decision Science, "Clients today really want a better grasp on what determines choices, and how both the conscious and subconscious come into play. Our work in this area has uncovered important human truths for our clients, and helps us all better understand how and why we make the decisions we do." "Our new location gives us the physical room to explore the triggers of decision-making in a more frequent and in-depth fashion and allows us to continue with cutting-edge research design that offers our clients unique competitive advantages," he continued. "On top of all that, there is great history here. We now have a beautiful space that overlooks the Piscataqua River and Portsmouth Naval Shipyard, established in 1800, the historic Warner House built in 1716, and is just steps away from Strawbery Banke, which was settled in 1623, and was occupied by some of our nation's founders. That history is an important inspiration as you consider what we are trying to accomplish as an organization. This is an appropriate location for us as we set out to establish the foundation for the future of the market research industry," Dr. Reid concluded.
Aaron Reid, Ph.D. of Sentient Decision Science to Speak at Marketing Research Association Annual Conference in Boston His talk: In Defense of Marketing: The Peacock's Plume and Dancing Birds of Paradise Happens 6/10 Portsmouth, N.H., June 1, 2010 – Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, advanced market research methods, today announced that Aaron Reid, Ph.D., Founder and Chief Behavioral Scientist, will speak at the Marketing Research Association’s Annual Conference next week in Boston. His talk, “In Defense of Marketing: The Peacock's Plume and Dancing Birds of Paradise,” will occur on Thursday, June 10, from 11:00 a.m. – 12: 15 p.m. in the Amphitheater at the Seaport Hotel, Boston. In his presentation, Dr. Reid will explore the nature and ethics of conscious and subconscious marketing tactics and research methods and discuss how subconscious marketing influences behavior through the automatic activation of goals. “Humans are often unaware of the true drivers of their behavior. This talk hones in on what truly determines choices and will illustrate how the subconscious activation of goals is the primary way marketing influences consumer behavior," Dr. Reid said. “Our cutting-edge research methods tap into the consumer subconscious to inform businesses on how to reach consumers at a visceral level. This talk raises critical questions that we must answer as an industry on the ethics of marketing at a subconscious level,” Dr. Reid concluded.
CHRISTINA LUPPI JOINS SENTIENT DECISION SCIENCE Portsmouth, N.H., May 21, 2010 – Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, today announced that Christina Luppi has joined the organization as office manager. “Christina will be a valuable addition to the Sentient Decision Science team as we grow our organization to meet the needs of our market research clients, and her personal management style, organizational skills and business savvy will be put to good use immediately, especially as we move to our new headquarters at Harbor Place next month,” said Dr. Aaron Reid, Founder and Chief Behavioral Scientist, Sentient Decision Science. Prior to joining Sentient, Luppi worked for several years at Aviation Management Systems of Portsmouth. She most recently served as Project Director, Audits and Inspections, but formerly held the posts of Director of Business Operations and Office Support. She earned her associate’s degree from the University of New Hampshire.
SENTIENT DECISION SCIENCE HIRES AARON KRIVITZKY AS ASSOCIATE RESEARCH ANALYST Portsmouth, N.H., May 3, 2010 – Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, today announced the hiring of Aaron Krivitzkty as associate research analyst. Krivitzky graduated in February 2010 from Middlebury College with a bachelor of arts in English Literature and Philosophy. Dr. Aaron Reid, Founder and Chief Behavioral Scientist, Sentient Decision Science, said, “At Sentient, we continually seek to add players who have strong potential to advance our mission and positively impact our clients’ businesses. Aaron‘s academic accomplishments and professional-level writing experience as an undergraduate bode well for a successful career here at Sentient Decision Science. We look forward to leveraging his critical thinking skills on behalf of our clients in the retail, consumer technology, food and beverage and financial services industries.”
STACY GRAIKO TO SPEAK AT NEW ENGLAND MARKETING RESEARCH ASSOCIATION CONFERENCE Research expert to discuss personal branding and social media Portsmouth, N.H., April 27, 2010 – Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, today announced that Stacy Graiko will speak this Wednesday at the New England chapter of the Marketing Research Association’s (NEMRA) one-day conference entitled, “The Impact of Social Media on the Marketing Research Industry.” Graiko, vice president of research and brand strategy at Sentient, will speak on personal branding in the digital age. According to Graiko, “Your personal brand is your best asset. Yet, when people participate in the world of social media, they can forget that their image is also shaped by what they and others say about them on social media sites. My session will help participants better understand how their physical and virtual brands should blend and how they can leverage social media to enhance their reputation and build credible thought leadership.” The NEMRA conference will cover a range of social media topics, including data privacy, corporate marketing, growing your research business and more. The April 28 conference runs from 8:30 a.m. – 4:00 p.m. at the MFA building in Tewksbury, Mass. At Sentient, Graiko leads the qualitative research and brand strategy group, contributing qualitative expertise to the design and execution of custom hybrid research solutions. She has more than 17 years of research and marketing experience helping to uncover the emotional insights that motivate consumers to buy. She conducts qualitative research and is a certified focus group moderator, ethnographer and brand strategist. Graiko has a B.A. degree with a focus on psychology and communications.
BRENDAN COONEY JOINS SENTIENT DECISION SCIENCE AS SENIOR MARKET RESEARCH MANAGER Seasoned pro brings mix of qualitative/quantitative expertise to leading behavioral insight and market research firm Portsmouth, N.H., April 23, 2010 – Market research veteran Brendan Cooney has joined Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, as Senior Market Research Manager. In this post, Cooney will be responsible for senior level management of projects from conception to completion, including Sentient's most advanced consumer research design, and will direct a team of analysts during the analysis and recommendation stage of projects. According to Dr. Aaron Reid, Founder and Chief Behavioral Scientist, Sentient Decision Science, "Brendan is known for his strategic insights and analysis, as well as his creativity and his ability to get results. As our clients and prospects better understand how the right research can help them generate unrivalled business performance, Brendan's skills and personable attitude will prove instrumental in helping them succeed." Reid continued, "Clients always want to get closer to their customers and understand how their brand resonates in the marketplace. Brendan and the rest of the Sentient team can tap into discrete skill sets to unearth compelling, actionable insights that can impact a client’s bottom line." Cooney brings more than 13 years of marketing research experience – including qualitative and quantitative methodologies, research design, brand positioning, ad testing and more -- to the growing firm. Beginning his career in the Office of Institutional Research at Hofstra University, Cooney then moved to StrategyOne, an Edelman Public Relations company, and later to two boutique research firms in New Hampshire. Brendan is formerly the founder and principal of BroadReach Research & Consulting, LLC, a firm specializing in both qualitative and quantitative research for clients as diverse as Bayer HealthCare and Lea & Perrins Worcestershire Sauce. Cooney holds a master’s in applied experimental psychology from Southern Illinois University and a bachelor’s in psychology from Frostburg State University. About Sentient Decision Science Sentient Decision Science LLC is a leading provider of behavioral insight and advanced market research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their market. The Sentient research approach works at the intersection of behavioral science, market research and its clients’ key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and non-conscious drivers of consumer behavior. Sentient’s Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer non-conscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics and financial services. For additional information, please visit www.sentientdecisionscience.com. Follow Sentient Decision Science on Twitter: http://twitter.com/SentientInsight or visit its blog: http://blog.sentientinsight.com/.
SENTIENT DECISION SCIENCE HIRES NIKKI LAVOIE AS RESEARCH PROJECT MANAGER Portsmouth, N.H., March 30, 2010 – Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, today announced that Nikki Lavoie has joined the organization as a research project manager. Dr. Aaron Reid, Founder and Chief Behavioral Scientist, Sentient Decision Science, said, "We are excited to have Nikki join the team at Sentient. Her passion and skill for understanding the ‘why’ behind consumer behavior made her an excellent candidate for the job and will make strong contributions for our clients as she serves as research project manager.” Bringing four years of research experience to Sentient Decision Science, Lavoie will manage consumer research studies through fieldwork and analysis, contributing to firm’s "quantifying the gut feeling" approach. Her past experience includes working with such companies as Samsung, DIRECTV and Time Inc. in the coordination of quantitative and qualitative research projects. She has also provided research analysis on marketing/branding campaigns. Lavoie holds a bachelor of science from Endicott College. 2/22/2010 Derby Swanson joins Sentient Decision Science as Market Research Director Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, today announced that Derby Swanson has joined the organization as a Director of Market Research. In making the announcement, Dr. Aaron Reid, Founder and Chief Behavioral Scientist, Sentient Decision Science, said, “We’ve seen rapid growth over the past year as savvy businesses have selected Sentient to gain competitive advantage and a deeper understanding of their customers’ behaviors and choices. With her outstanding research experience, keen project management skills and passion for excellence, Derby will add value immediately to projects currently underway as well as those in the future.” At Sentient Decision Science, Swanson will oversee key research efforts with existing clients and develop and implement recommendations that map to new clients’ business goals. Her qualitative and quantitative research background will be invaluable in this new role, as will her in-depth knowledge of best practices in uncovering the true voice of the customer. Swanson joins Sentient Decision Science from Waltham (Mass.)-based Applied Marketing Science (AMS). There, as Principal, she was part of the team that grew AMS to one of the leading product and process innovation consulting firms in the world. AMS was an industry pioneer in helping product engineers and design teams understand the customer’s perspective. A 20-year market research veteran, Swanson previously held posts at: the Episcopal Diocese of Massachusetts, where she supported and advised Episcopal congregations and clergy; Information Resources, Inc. (IRI), a leading global provider of enterprise market information solutions and services; and Yankelovich Clancy Shulman, a research and consulting organization. “Research directors wear many hats, from creative guru to stage manager,” said Swanson. “In all cases, the goal is to surprise and delight our clients, and give them actionable insights they never thought possible. I look forward to rolling up my sleeves, and in the process, helping our clients be ever more successful in reaching their business objectives.” Swanson holds a Master of Divinity in theology from Andover Newton Theological School, a Master in Business Administration from Boston University’s School of Management and a Bachelor of Science in theater from Northwestern University. 11/19/2009 Aaron Reid, Ph.D. presents Automatic Brand Associations at Frito Lay Symposium Dr. Reid, presented his talk "Automatic Brand Associations. A practical method for quantifying consumer gut feelings." as a keynote speaker at the Frito Lay Subconscious Symposium on November 19th in Plano, TX. Dr. Reid presented alongside Dr. Ely Dahan, Assistant Professor of Marketing at the Anderson School at UCLA, Dr. David Forbes, president of Forbes Consulting Group, Dr. Michael Smith, Scientist at NeuroFocus and Kristian Aloma, Senior Consultant at Brandtrust, Inc. This symposium was focused on the consumer unconscious and examining different methods for more accurately predicting human behavior. In this session, Dr. Reid discussed ways of measuring the consumer unconscious and brand attribute associations through response time methodology, emphasizing the predictive advantage of implicit methods in consumer choice scenarios. Dr. Reid also presented a historical review of the market research industry, and the ways in which traditional research methods differ from the Automatic Brand Association method and implicit measures. Dr. Reid concluded his presentation by demonstrating how Automatic Brand Associations can be used to more accurately predict brand equity of specific consumer packaged goods, like Doritos and Pepsi. To take the Sentient Challenge and learn more about the Automatic Brand methodology, please go to the CABA page on our website http://www.sentientdecisionscience.com/center-for-automatic-brand-associations/ 6/1/2009 Sentient hires Marisa Porter as an Associate Analyst Marisa Porter accepted a position as an Associate Analyst with Sentient Decision Science following her graduation from Middlebury College with a major in Economics. The Associate Analyst position with Sentient was aggressively pursued by top candidates from our nation's best Liberal Arts Colleges and Universities. Aaron Reid, Ph.D. commented on the level of interest in the position and his satisfaction with the level of candidates. "What I found most striking during the application process was the sheer volume of highly qualified candidates applying and interviewing for this position. I hope this is a testament to interesting and important work that we are doing here at Sentient. Our goal is provide unrivaled business advantage to our clients and advance human knowledge on the drivers of behavior, and that mission seems to be engaging some of the top minds coming out of our best Colleges and Universities. I'm encouraged with that level of interest and I'm thrilled to be able to hire such talented people from the fields of behavioral science to contribute to our mission." Dr Reid went on to say, "What separated Marisa from this talented pool of candidates was her demonstration of a keen understanding of how our scientific approach to decision-making could make novel contributions to our clients' businesses. Marisa possesses a strong work ethic, tremendous critical thinking and analytical skills, and is well positioned to make a meaningful impact on our organization and our clients' businesses. Essentially, Marisa possesses the qualities that we value most here at Sentient. We are thrilled to have successfully recruited her to join the Sentient Decision Science team." To apply for an Associate Analyst position with Sentient Decision Science email your resume and cover letter to info@sentientdecisionscience.com. 4/1/2009 Sentient creates Behavioral Science Internship Program The Sentient Behavioral Science Internship Program was created to advance the mission of Sentient Decision Science to advance human knowledge on the drivers of behavior and move the market research industry forward. "We've created this internship program to create a unique opportunity for undergraduate students or young professionals to get exposed to the best practices in market research in consulting. One way in which we can move the market research industry forward is to attract the best young minds coming by exposing them to the interesting and important questions that we tackle every day." said Aaron Reid, Ph.D. Chief Behavioral Scientist at Sentient. He went on to say "this internship program is about engaging interested students in meaningful work, deep discussions on the drivers of human behavior, and important questions about how the cutting edge of behavioral science can be used to move global business forward." Gregg Miller, Maria Perille, and Stephanie Halgren, Economics and Psychology students from Middlebury college were accepted into the internship program after rising to the top of a highly qualified competitive field of applicants. "Gregg, Maria and Stephanie have demonstrated the kind of passion for behavioral insight and desire to tackle tough intellectual challenges that we value here at Sentient. Add to that their tremendous work ethic and you have a recipe for a great fit with the culture of Sentient Decision Science. We are happy to give them this opportunity to learn about our business and industry, and look forward to their significant contributions to our business." finished Dr. Reid. To apply for an internship with Sentient and learn more about applied behavioral science, email your resume and cover letter to info@sentientdecisionscience.com. 1/5/2009 Aaron Reid, Ph.D. teaches Emotional and Rationality course at Middlebury College Dr. Reid is teaching a course on human decision making at Middlebury College this January term entitled Emotion and Rationality. In the course, students learn about cutting edge methods for tapping the unconscious drivers of behavior, and the specific emotional mechanisms that determine choices from everyday consumer products to critical political candidate preferences. The proprietary response time methodology (automatic brand associations) developed by Sentient Decision Science, is one of the methods being taught in the class. PSYC 1012 Emotion and Rationality: How do your emotions influence your day-to-day decisions? Are you rational and calculated or do you tend to "go with your gut feeling"? In this course we will debate human rationality through review and critique of the latest literature on emotion, gut feelings, and irrationality. We will wrestle with issues surrounding the non-conscious drivers of behavior as they manifest in risk-taking, irrational consumer responses to marketing, and stereotypical judgments. Students will critique and discuss empirical articles and recent landmark books on emotion and rationality including: Predictably Irrational, Descartes' Error, and Gut Feelings. SOC (A. Reid, a visiting winter term instructor) 12/1/2008 Stacy Graiko joins Sentient Decision Science as Vice President, Research and Brand Strategy Sentient Decision Science acquired qualitative research firm Insight303 this Fall as President Stacy Graiko made the relationship between the two firms formal by joining forces with Sentient as Vice President, Research and Brand Strategy. The key strategic move substantially expands Sentient's qualitative research capabilities and enriches the firm's expertise in key vertical markets and brand strategy. "There are certain moves that a burgeoning business makes, that you know are going to be key to its ultimate success. Hiring Stacy as our Vice President of Research and Brand Strategy is clearly one of those moves." said Dr. Reid, Principal and Chief Behavioral Scientist at Sentient Decision Science. Dr. Reid's effusion went on, "Stacy and I have worked together for several years now, and what has always struck me about Stacy is her true passion for connecting brands with their consumers. This isn't lip service. Clients feel it when they work with her. Stacy is an outstanding qualitative researcher and a true leader in her field. Her passion for branding, for finding human truths, is real and she brings that passion to every project she works on. We are truly fortunate to have Stacy working toward the mission of Sentient Decision Science, and with her, we increase the velocity with which we will reach our goals." Stacy has been solving brand problems for 18 years in advertising agencies and research firms. She has been on the client-side and agency-side and worked with global brands like General Motors, Macy’s, Geek Squad, Liz Claiborne, Maidenform and UNO Chicago Grill, and niche brands like MyVu, Carbonite, Opt Home, Lilyette and SmoothieKing. She’s developed strategies for new brands, and helped existing brands deepen connections with their customers. She has written audience profiles, developed segmentation strategies, and created multi-channel marketing plans. At Sentient, Stacy will lead the brand strategy group, designing programs that address specific brand problems. Stacy has a BA in Psychology and has the following affiliations: RIVA (Research In Values and Attitudes) certified focus group moderator / QRCA (Qualitative Research Consultant’s Association) member and Advertising Committee Chair / NAPA (National Association for Practicing Anthropology) member and New England Chapter chair / REACH-Certified Brand Strategist (CBS). She’s an active supporter of the Kosciuszko Foundation for Polish Culture, Berklee College of Music, The White House Project for Women’s Leadership, and the Brattle Film Foundation. 11/4/2008 Aaron Reid, Ph.D. conducts Educational Workshop at the Marketing Research Conference in Las Vegas, NV Dr. Reid, Chief Behavioral Scientist at Sentient Decision Science, conducted a half-day seminar entitled: Uncovering Emotional Drivers Of Behavior From Advanced Qualitative And Quantitative Research Methods. In the session, participants learned how to tap the consumer unconscious and quantify the gut feeling using practical and precise online and in-person methodologies. Dr. Reid, presented studies which contrasted explicit survey measures to implicit response time methodologies, detailing the predictive advantage of implicit methods in consumer choice scenarios, risk-taking decision making, and ballot booth behavior. Given that it was election day, the session ended with a demonstration and prediction of election results nationally and in key swing states including PA and NC. Unlike traditional survey methods, the unconscious methodology predicted a wide margin win for Obama in PA and a razor thin margin of victory in NC. Workshop participants earned 3.5 Contact Hours in Research for their attendance and work in the session. 6/3/2008 Meghan Van Horn joins Sentient Decision Science as a Market Research Manager Meghan Van Horn, of Portsmouth, NH, accepted a position of Market Research Manager with Sentient Decision Science today. Meghan is a graduate of Colgate University, in Hamilton, NY and has three years of experience in the Market Research industry as an Analyst. Meghan has worked on volumes of research that have directed critical decision-making at major US corporations, including a special focus and expertise within the Financial Services industry. “I have worked with Meghan for nearly three years now, and I can say that her skills as an Analyst are truly exceptional.” said Dr. Reid, Principal of Sentient Decision Science. “Meghan possesses a tenacity for figuring out the right solution to a problem that will serve our clients and our mission very well. Our clients have come to expect outstanding research and consulting services from us, and now as our organization continues to grow, it is more critical than ever to have people on our team that can keep our work above those exacting standards that we’ve set. As a Market Research Manager, Meghan will play a critical role in helping us reach our goals. I am thrilled that Meghan has decided to join us here at Sentient.” 5/22/2008 Sentient Decision Science hires Lindsay Dell as an Associate Analyst Lindsay Dell, of Newmarket NH, accepted a position of Associate Analyst with Sentient Decision Science today. Lindsay is a graduate of Skidmore College, in Saratoga Springs, NY, with a degree in Psychology and concentration in statistics. “Lindsay’s strong creative and critical thinking skills have positioned her well for success as an Analyst in the market research industry. Her interests in the “why’s” of human behavior are a great fit with the culture of our organization.” said Dr. Reid, Principal of Sentient Decision Science. 4/17/2008 Aaron Reid, Ph.D. Presents Consumer Non-conscious Brand Association Lecture at Middlebury College Aaron Reid, Ph.D. Chief Behavioral Scientist @ Sentient Decision Science, and Director of the Center for Automatic Brand Associations gave a lecture entitled: "Tapping the consumer non-conscious mind: Using classic cognitive psychology to reveal the non-conscious drivers of behavior." The lecture detailed how classic cognitive psychology methods are being applied to study Global brands in the market research industry. Aaron discussed a series of studies showing the paucity in explanatory power of explicit survey questions on brand attributes. A series of studies showing how automatic consumer associations with brands more accurately predict brand equity were detailed and recommendations on how every brand should be measuring the drivers of their brand equity were made. 12/15/2007 Sentient Decision Science Announces Syndicated Research Series "This is an exciting step for us in getting this ground breaking research out to a broader audience at a very low cost. Our goal is to create a landmark syndicated research series that redefines the level of insight managers can expect to gain from a syndicated research report. Consistent with our mission to move the market research industry forward, we've developed these syndicated products to produce more insight per page than anything else currently available in the market. For us, it's about providing value, and this series provides a lot of bang for buck." said Aaron Reid, Ph.D., Chief Behavioral Scientist. 10/2/2007 Aaron Reid, Ph.D. presents ISV decision-making model white paper @ IT Forum in Palo Alto, CA Dr. Reid, Chief Behavioral Scientist at Sentient Decision Science, presented provocative research findings on the state of outsourcing in the Independent Software Vendor (ISV) market. The forum was sponsored by Luxoft and SD Forum and brought IT professionals from across the globe including China, India and Russia together with ISV owners and entrepreneurs from Silicon Valley, to discuss the state of outsourcing in the market. Dr. Reid described the decision driver model of outsourcing, detailing when, why and to whom software development is outsourced off-shore and near-shore. 8/15/2007 Stacy Graiko, joins the Center for Automatic Brand Associations “This is a particularly exciting day for the Center.” said Aaron Reid, Ph.D., Chief Behavioral Scientist, “Stacy brings over 15 years of branding experience to the team, having worked on both the Agency and Client side. Stacy’s knowledge, experience and palpable passion for branding speaks well for the Center’s ability to achieve our mission of moving the market research industry forward.” 7/1/2007 Paul Weiland, Behavioral Statistician, joins Sentient Decision Science Paul Weiland accepted a position with Sentient Decision Science today as a Behavioral Statistician. Paul brings over 10 years of experience with advanced statistics to the firm. "Paul is a tremendous addition to the team" said Aaron Reid, Ph.D., Chief Behavioral Scientist, "He brings a high level of statistical expertise and clear passion for understanding behavior. We're excited to see Paul bring his statistical knowledge to the benefit of our clients. Having him aboard helps us move our mission forward."
|
|
|
||||||