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Learn about Sentient through the insights we are uncovering across the globe.
Behavioral Economics and Insight Innovation
Behavioral Economics (BE) is buzzing in the market research world. At the Insight Innovation Exchange (IIeX) in Philadelphia a few weeks ago, references to BE were abundant. Some talks focused specifically on...
Trends and Predictions 2013: Behavioral Marketing for the Win
Many prediction posts get chastised for being self-promotion pieces, saying that the future of the industry can be found in the products that the writer sells, rather than being serious thinking on what change we can expect in...
Happy Holidays and here’s a little something for the trouble!
I was standing in the Knave reflecting on how much of a tip I should leave our waitress on our twenty-two dollar check for coffee and tea. While the bill was small and we hadn’t required a lot of service, we had just spent an...
“Do As I Do, Not As I say": Why Advanced Implicit Methods are the Future of Market Research
The “Do as I say not as I do” paradigm may work for Moms and their kids, but when it comes to consumers and marketers, the exact opposite holds true. Marketers should in fact, follow what consumers do rather than what they...
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Webinar: Most Memorable New Product Launch 2011
Please see our Webinar on the Most Memorable New Product Launch 2011. [da_get_the_term_list taxonomy="blog_tags" prefix="Tags:...
Ten Insights on Successful New Product Launch
Please click to see a sneak peek of Thursday's Webinar on The Most Memorable New Product Launch 2011. [fve]http://www.youtube.com/v/pFqVMrYSveM[/fve] [da_social_share prefix="Share...
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Most Memorable New Product Launch 2011
Sentient recently partnered with Schneider Associates to conduct the Tenth Annual Most Memorable New Product Launch Survey. The results of this study have been published in USA Today and can also be accessed at MMNPL. Despite...
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FIRST THINGS FIRST! USING PREDECISIONAL DISTORTION TO ESTABLISH AND MAINTAIN BRAND PREFERENCE
If you’re interested in establishing and maintaining your brand as your targeted customers’ preferred choice (and why wouldn’t you be?), understanding and applying Predecisional Distortion – a behavioral economics...
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