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Learn about Sentient through the insights we are uncovering across the globe.
How to Measure 26 Consumer Emotions with Non-Conscious Research Technology: Webinar
Imagine the following scene: In the morning, as you stumble half-asleep through the early moments of your day, a thousand sensory events subtly provoke your emotions. Even after that first cup of coffee or a quick run clears...
Five Principles of Creating a Disruptive Research Technology Platform
“[Disruptive technology] needs to be created through fast, inexpensive, and flexible forays into the market and the product. Failure and iterative learning are, therefore, intrinsic to the search for success…" Clayton...
26 Universal Emotions that Drive Consumer Behavior
Did you know that emotions are quantifiable? With the right consumer behavior research tools, market researchers can learn how emotions interact with reason to determine consumer choice. In the white paper, “The Sentient 26...
Are All Emotional Measures in Consumer Behavior Research Created Equal?
An executive asked us recently if it really mattered, from a business perspective, whether the techniques they were using to measure emotional drivers of behavior were truly implicit. If you’ve been reading our blog, I’m sure...
How Implicit Association Measurements Lead to Explicit Business Results
At the Insight Innovation Exchange in Atlanta this year, Dr. Aaron Reid presented five case studies showing how true implicit research techniques can be combined with conscious measures to more accurately forecast products...
The Consumer Insights Decision Making Dilemma: How to Integrate Conscious & Implicit Association Research Data
Many insights professionals have started to think of the conscious mind as the tip of the consumer thought iceberg, with the vast majority of the mass lying beneath the surface. Furthermore, traditional research approaches...
Don’t Think of a White Bear! How True Implicit Association Measures Differ from Fast Explicit Measures
Behavioral science is making incredible strides to help us all understand what we want, even if we can’t or won’t say it. Dr. Aaron Reid, our Chief Behavioral Scientist at Sentient Decision Science, illustrates how behavioral...
Mobile Implicit Research Technology: Understanding the Consumer in the Moment
Mobile implicit research technology has emerged as a powerful asset to help marketers understand consumer behavior at the point-of-sale. As we bring measurement of the subconscious to mobile market research, it is important...
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