Research Program

Measuring Emotion, Reason, and the Essence of Self-Identity

Our subconscious research program is dedicated to the advancement of knowledge on the drivers of human behavior. We research:

  • The role of emotion in choice
  • The development and advancement of implicit research technologies
  • The essence of self-identity
  • Consumer relationships with brands

To learn more about our research interests, current and upcoming studies, or to apply to work in our lab, please contact us for more information.





Contact Our Research Lab