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Learn about Sentient through the insights we are uncovering across the globe.

The Quality of AI Predictions Depends on the Quality of Human Data

Join Sentient in Boston at FEI 2025 for an engaging session on the future of insights. Speaker Dr. Aaron Reid will explain the benefits of AI-powered research for strengthening creative performance and predicting real-world behavior.

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Coming Home to Eat, but Never Leaving the Kitchen

Coming Home to Eat, but Never Leaving the Kitchen

Coming Home to Eat is a personal story. A man’s personal experience trying to grow crops in Arizona, a man’s personal relationship with indigenous groups trying to reclaim their ancestral dietary traditions, even a man’s...

The Mind of the Market: A Wandering Odyssey

The Mind of the Market: A Wandering Odyssey

  The Mind of the Market is deeply concerned with the expansive topic of evolution. The evolution of man, markets, social structures, and the intersection of all three. If Michael Shermer’s book were to be inserted into...

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