@SentientInsight
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Learn about Sentient through the insights we are uncovering across the globe.
Ecological Intelligence and GoodGuide: A Transparent Revolution
The current environmental crisis is the biggest generational challenge that the world has ever faced. You’ve undoubtedly read that before. The gravity and ubiquity of the statement have unfortunately made it cliché. If you’re...
The Mind of the Market: A Wandering Odyssey
The Mind of the Market is deeply concerned with the expansive topic of evolution. The evolution of man, markets, social structures, and the intersection of all three. If Michael Shermer’s book were to be inserted into...
I Would Like to Thank The Academy for Reminding Us That More is Not Better
It seems that the Academy of Motion Picture Arts and Sciences just fell into the same trap as the producers of The Bachelorette (See previous blog). According to The New York Times, “The Oscars just got a whole lot bigger.”...
Cultural Differences in the Dissuasion of Drunk Driving
Have you ever seen an anti-DUI commercial that displays horrific car crashes resulting in crushed metal and graphic imagery? My guess would be no, unless you have spent a significant amount of time abroad. Unlike their...
Hunch.com: Did Decision Making Really Just Get That Much Easier?
Phew. I’m not socially awkward. At least that is what Hunch.com, a popular new website designed to make decision making more simple and straightforward, reassured me. After choosing a decision topic entitled “Am I socially...
How We Decide Review: A Comprehensive Survey of Decision-Making
A colleague once remarked to me that certain academically-oriented books are so accessible, so fun to read, and so compelling that they are like “scientific candy.” Jonah Lehrer’s How We Decide certainly has the pith and the...
For the Love of Marketing: What The Bachelorette Has to Do with Choice Availability
“Gentlemen, the final rose tonight,” Chris Harrison, the host of The Bachelorette, dramatically intones. It is the dreaded moment for any contestant on the hit television show but especially for the current Bachelorette,...
Buyology Review: Looking at Marketing Through the Brain
Martin Lindstrom is “one of the world’s most respected marketing gurus;” the jacket of his 2008 release Buyology tells any curious reader in no uncertain terms. This brief fragment of description, if given some vitamins and a...
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