@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Protecting the Science: The Implicit Association Test to Evaluate Consumer Subconscious
Implicit research measures are appropriately defined as those that are indirect, not deliberate, uncontrolled and unintentional in nature. The Implicit Association Test (IAT) largely fits these criteria of being implicit. The...
Protecting the Science of Implicit Research Technology
Researchers and insights managers were given a dual role at this year's The Market Research Event (#TMRE13): "Protecting the Science of Understanding while Translating Insight into Confident Business Decisions." Whew! That's...
Brand Perception & Consumer Psychology: Should Your Brand Stretch?
We have often been told that stretching is good, even necessary for the full enjoyment and expression of life. Humans and some animals stretch several times a day with often satisfying results. But what about brands? Can...
The Rise of Implicit Research Technology and Other Market Research Predictions for 2014
In honor of Cyber Monday, and as the 2013 holiday season is upon us, we're about to make good or not-so-good the thousands of consumer predictions made in market research over the past 11 months. Thousands of studies...
Is it Implicit? Implicit vs Explicit Techniques in Consumer Insights Research
I can hear Cher's beautiful bellow on the remake version now..."if you want to know, if he loves you so, it's in his kiss...whoa, yeah, it's in his kiss!" Try to ignore the catchy tune that just lodged itself into your...
What is the Future of Consumer Behavior Research in a Mobile World?
At Market Research in a Mobile World (#mrmw) last week in London, the discussion of how to move forward with mobile research without losing the advantages of advanced research methods was a hot topic. TNS made an important...
Insight Innovation Exchange 2013
IIEx in Philadelphia was a stimulating event. Innovative researchers and practitioners from across the globe gathered to share, and sell, ideas and inspiration to the industry. I found the energy in the rooms and hallways to...
Is Mobile Market Research Using Archaic Methods?
This is an exciting time for researchers who like innovation, and also a scary time for our industry. Attending IIeX in Philadelphia in June was eye-opening for many attendees, and produced a significant outpouring of praise...
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