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Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Don’t Think of a White Bear! How True Implicit Association Measures Differ from Fast Explicit Measures
Behavioral science is making incredible strides to help us all understand what we want, even if we can’t or won’t say it. Dr. Aaron Reid, our Chief Behavioral Scientist at Sentient Decision Science, illustrates how behavioral...
Mobile Implicit Research Technology: Understanding the Consumer in the Moment
Mobile implicit research technology has emerged as a powerful asset to help marketers understand consumer behavior at the point-of-sale. As we bring measurement of the subconscious to mobile market research, it is important...
Defining and Measuring System 1 Processing in Consumer Behavior Research
There has been a lot of talk in the industry about measuring System 1 processing, and what truly constitutes an implicit research technique. Insights professionals who are eager to apply the best practices in consumer...
Shame Sells: How to Market New Product Launches by Evoking Emotion
In this clip from the Harvard Business School presentation on how to market new product launches, Dr. Reid illustrates how emotion is critical for successful marketing, even for products that are largely commoditized. Watch...
New Product Launch Success Depends on Evoking Distinct Emotions
In this video, Dr. Reid explains the importance of understanding and measuring the specific emotions that your products and marketing evoke or alleviate. The talk on the psychology of advertising plots discrete emotions...
IIEX Day 3: Implicit, Empathy and Mobile Close a Memorable Show
The 2014 Insight Innovation Exchange (iiex) is officially in the books and what a remarkable program Lenny Murphy and the Greenbook team did putting together a conference packed with insightful content. Things ran smoothly...
IIEX Day 2 Recap: Congrats to Veylinx!
Day 2 of the Insight Innovation Exchange (iiex) brought more solid programming from the team at Greenbook, including an all-star panel discussing data-driven marketing; the announcement of the Insight Innovation Competition...
IIEX Day 1 Recap: Insights into the Subconscious
The first day of the three-day Insight Innovation Exchange in Atlanta (iiex) was full of provocative questions and striking realities about how new marketing research delivers insights and their impact. Olin Hoover of...
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