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TMRE 2014: Day 2 Recap
Market researchers, with access to more data than ever, are looking for ways to tell a story in presenting their findings so they can deliver meaningful insights that lead to action. This theme, common in the industry the...
TMRE 2014: Day 1 Recap
The Market Research Event 2014 kicked off Monday with more than 1,300 attendees, 150 speakers, 120 sessions and 100 exhibitors. As the largest market research event in the world, TMRE 2014 offers tracks in brand insights,...
TMRE 2014 – Sentient's Guide to Three Days of MRX Nirvana
The Market Research Event (TMRE 2014) kicks off Monday, Oct. 20 in Boca Raton with three days of the most inspiring, innovative programming for market researchers available anywhere in the world. TMRE is expected to draw more...
Brand Equity & Psychological Barriers to Competition
Brand Name vs. Brand Asset Almost all products have a brand name but few reflect a brand asset. In other words, I can invent a better can opener and give it the brand name “Widget,” but does the Widget brand itself hold any...
How Tapping System 1 Processing Reveals Deep Consumer Insights
Traditional market research techniques have relied on System 2 processing, which can only tell you part of the story. System 2 is deliberative: you ask a question and you get an answer. And that’s valuable information. But...
TMRE 14: Connect With Sentient for Implicit Consumer Insights
Sentient Decision Science will be making multiple presentations on how to measure the consumer nonconscious at The Market Research Event (TMRE) October 20-22, 2014 at the Boca Raton Resort & Club in Boca Raton, Florida....
The Importance of Quantifying 26 Consumer Emotions for Effective Brand Positioning
In order for brand managers to effectively position their product in the marketplace, they must have a deep understanding of the specific consumer emotions they’re looking to target. Watch as Dr. Aaron Reid, Chief Behavioral...
Sentient’s Dr. Aaron Reid to Speak at Nonconscious Impact Measurement Forum
We’re happy to announce that Dr. Aaron Reid, Ph.D. and Chief Behavioral Scientist at Sentient Decision Science, will be speaking at the Nonconscious Impact Measurement Forum on November 6 in New York, New York. Presented by...
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