Leadership

Aaron Reid, Ph. D. - Founder and Chief Behavioral Scientist
Dr. Reid founded Sentient Decision Science in 2007 in response to a need for the market research industry to benefit more quickly from the insights coming out of the behavioral sciences. Aaron saw 15 to 20 year lags in business community adoption ...

Stacy Graiko - VP Research & Brand Strategy
Stacy leads Sentient's qualitative research and brand strategy group, contributing qualitative expertise to the design and execution of custom hybrid research solutions. Stacy has over 17 years experience working ...