Audio Alchemy: The Art and Science of Creating Engaging and Impactful Audio Ads

As more people turn to streaming for music, podcasts, news, and stories, brands are faced with the challenge of connecting to consumers through audio; How do they ensure their marketing message isn’t lost in all of the noise? Sentient’s collaborative study with Amazon Ads offers actionable, insights-driven recommendations on creating ads that engage listeners and positively impact the brand. 

Key Takeaways:

•  Review our approach for coding ad variables and measuring engagement, brand recall, and purchase intent
• Learn how tone, background music, brand mentions, and other creative elements impact audio advertising
• Understand the appropriate creative recommendations for your campaign objectives

Our Implicit Impact

Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.

THE IMPACT WE MAKE