A call for innovation in market research defined the first day of IIEX Europe on Thursday as hundreds of insights professionals gathered for the two-day conference at the Beurs van…Read More
Are you ready for IIeX 2016 EU? March 3-4 marks another edition of the Insight Innovation Exchange’s European event, where researchers, CEOs, and consultants from all over the world will gather in Amsterdam for an “insights…Read More
More than 1,300 market researchers who are masters of data and scientific approaches to understanding what drives consumer choices, heard a repeated refrain yesterday at day one of TMRE 2015. You…Read More
The results are in, the internet has spoken, and according to media sources like CNN, the New York Times, and even The Telegraph, Hillary Rodham Clinton has emerged as the clear…Read More
This week consumer neuroscience pioneers Dr. Rafal Ohme, Dr. Cristina De Balanzo, and Sentient’s Dr. Aaron Reid came together for a Warc Webinar about the “Latest Thinking on Implicit Testing.” The…Read More
Sentient Decision Science’s Dr. Aaron Reid will be speaking at MRMW Europe 2015 in London, September 15-17.
On the additive nature of neurophysiological measures in advertising research. A few weeks ago, I was telling a colleague about the findings from a recent study on “neuromarketing” techniques applied…Read More
Persuasive advertising moves people with emotion. At its essence, emotion is a relevance signaling mechanism. It tells us what we should attend to in our environments. It sets the magnitude of…Read More