Sentient Consults on ARF Paper “New Research Methods to Strengthen the Impact of Advertising Creative”
Sentient consults on new The ARF Creative Council research about the methods we use to improve advertising effectiveness.
Category: Advanced Research Methods
Advanced research methods for market researchers | blog posts from Sentient Decision Science
Understanding How to Motivate Healthy Choices by Examining the Current Psychology of Consumers
Watch Dr. Aaron Reid at the Global Produce & Floral Show in Orlando discussing the current psychology of the consumer.
Sentient to Uncover Current Psychology of the Consumer at The Global Produce & Floral Show
Sentient Decision Science to present at this year’s Global Produce & Floral Show in Orlando on the psychology of the consumer.
Somewhere Over the Rainbow – Pride 2022 Webinar
Learn how scientific evidence is used to uncover ad success or failure of Pride 2022 advertising.
Somewhere Over the Rainbow: How Marketers Can Support Pride Month and Avoid Rainbow-Washing
Join us on June 30th to look at Pride Month 2022 advertising. Using Sentient Insights’ emotion intelligence platform, Dr. Aaron Reid will demonstrate how Sentient’s technology pinpoints the emotionally-charged moments and how consumers are influenced after viewing Pride 2022 ads.
The Golden Age of Research is Here – IIEX North America 2022
Dr. Aaron Reid presented a brief history on the reasons why non-conscious measures are growing rapidly in popularity due to the limitations of traditional research methods at the recent IIEX North America 2022 conference in Austin, TX.