Cyrus McCandless Director of Behavioral Science discusses how Sentient Prime the was used to track brand equity over time. Sentient Prime provides instant market research insights to help you understand consumer…Read More
Stephen Springfield, formerly of PepsiCo, now EVP / CMO at Sentient Decision Science, discusses what is missing from brand research and how to bridge the gap by incorporating implicit measures.
Are you ready for IIeX 2016 EU? March 3-4 marks another edition of the Insight Innovation Exchange’s European event, where researchers, CEOs, and consultants from all over the world will gather in Amsterdam for an “insights…Read More
Our journey from the early 2000s on making insights from the behavioral sciences practical and accessible for business has been intellectually stimulating and exceptionally rewarding. As the applied consumer neuroscience market…Read More
We tested subconscious perceptions of the Apple Watch against those of traditional watch brands. Check out the results of our live implicit research study.
Capturing the essence of #FUSE15 in a paragraph or less is a daunting task, but if we could sum-up vibe we felt, we might say FUSE15’s underlying message was the…Read More
Day one of #FUSE15 was a tough act to follow. But with speakers like Morgan Spurlock and Michael J. Fanuele, it’s not hard to see why day two’s sessions had such an impact. Here’s…Read More
Day one of IIRUSA’s #FUSE15 conference in Chicago was an inspiration-packed smorgasbord of branding and design insights from some of the most innovative minds in the business. While we wish we…Read More