Brand Consulting

Sentient Brand Consulting takes the fuzziness out of brand strategy to reveal a measurable connection between equities and business performance.

By elevating science over marketing tradition, Sentient reveals the functional mechanisms behind traditional marketing practices to help our clients build and monetize brand loyalty with greater certainty and reliability.

By putting human behavior front and center, we are able to treat the brand relationship as a fundamentally human expression, resulting in a more rigorous, authentic and intuitive approach to marketing.

Through a combination of business strategy, behavioral science, and social meaning, we deliver scientifically tested, practical marketing strategies, tactics, and agency briefs.