Behavioral Science for Business
Sentient was created to bring visionary advances from the behavioral sciences to the business community in a practical and accessible form to move global business forward.
We are a globally recognized pioneer in the development of advanced implicit research technology that taps the consumer subconscious and quantifies the impact of emotion on choice. Our technologies are coupled with deep knowledge of behavioral economics, the essence of emotional branding, and quantitative models of the drivers of human behavior to provide deep insight and actionable results for our clients.
Sentient is comprised of people passionate about the application of behavioral science to business, including psychologists; neuroscientists; consumer, shopper and innovation insights leaders; market researchers; statisticians; brand experts, and marketing professionals.