by Sarah McCann | Mar 7, 2022 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Expressions, Human Emotion & Motivation, IAT, Implicit Research Technology, Made Music Studio, Sonic, Sonic Branding
Sentient’s Joe Sauer, SVP & Managing Director for the UK & EU, reveals why today’s payment experiences tend to trigger negative emotions among shoppers. In partnership with Made Music Studios, Joe explores whether it is possible to use sound to transform the payment experience into an emotionally positive one.
