Watch Ad Age Publisher’s Panel With Sentient: How Emotion Played in the Big Game of Advertising
Sentient joins Ad Age for post game wrap up analysis on how emotion played in the Big Game of advertising.
Author: Jeremy Clough
SVP Brand & Product Strategy
Sentient Joins Ad Age Publisher’s Panel for Big Game Ad Analysis
Dr. Aaron Reid joins Ad Age President and Publisher Josh Golden for a post game advertising analysis.
If only you could’ve seen the look on my face.
Dr. Aaron Reid provides an insider’s perspective on the future of market research for GreenBook’s GRIT Insights Practice Edition 2020.
A 2020 Love Story – Examining a Match Made In Hell
New Match ad “Match Made In Hell” gets over 2 million views on YouTube in the first week. So, what did the audience feel about this 2020 love story?
CMO Club Roundtable – The Science of Knowing Your Customer’s Emotions
Dr. Aaron Reid discusses the problems facing CMOs today. Revealing the new standard for forecasting marketing success using proven scientific measures.