CMO Club Roundtable – The Science of Knowing Your Customer’s Emotions
Dr. Aaron Reid discusses the problems facing CMOs today. Revealing the new standard for forecasting marketing success using proven scientific measures.
Author: Jeremy Clough
SVP Brand & Product Strategy
Evidence Based Decision Making – IIeX North America 2020
Dr. Aaron Reid presents at IIeX North America 2020 and discusses how science not opinions are needed to quantify the real impact your brand is providing.
Examining Extremes
Dr. Cyrus H. McCandless, VP of Scientific Discovery & Innovation discusses how parametric studies can tell us how much things can actually change in response to extreme situations in this Sentient Decision Science Lab publication.
Measuring Inclusivity in Advertising at IIEX Forward 2020
Do your advertisements improve inclusivity? This Sentient IIEX Forward 2020 Masterclass presented by Dr. Aaron Reid explains how to combine business and social metrics into insights that matter.
Is Your Marketing Right for the Moment?
Dr. Reid demonstrates the need for measuring both business and social KPI’s to be successful in todays environment.