Tag: Retail
Read posts about retail on Sentient Decision Science’s implicit market research blog.
Dove vs. Dodge: Super Bowl Commercials Activate Automatic Masculine Goals
Our goals in life can be activated without our awareness. This unconscious activation of goals results in subsequent behavior aimed at achieving those goals (Uleman & Bargh, 2004). This means that we often are pursuing goals that are important to us, without knowing whether or why we are pursuing them. Marketing, since it’s inception with the advent of sexual reproduction (Reid & Halgren, 2009), has been using the recipe of unconscious goal activation to great success.
Today, our lives are inundated with elegant creative executions of advertising stimuli that tap into our most fundamental human needs to stir our emotional associations with brands. On SuperBowl Sunday, with a captive audience ready to be entertained, the table was set for the unconscious activation of consumer goals by brands looking to embed their message deeply in the consumer subconscious.
Most Memorable New Product Launch 2009 Survey Results
Sentient recently partnered with Schneider Associates and Information Resources, INC. (IRI) to conduct the eighth annual Most Memorable New Product Launch Survey. This year’s results found KFC’s grilled chicken at the top of the list, with 40 percent of consumers remembering this product launch. In fact, five of the top 10 most remembered new product […]
Wii: Let's Get Visceral
Take a moment and let your mind wander; inhale deeply, exhale, and find your neutral state. Now click play on the video below. You might want to turn down your speaker volume a little.
One might simply explain this as a conventional sibling relationship; the younger sibling almost always wants to do everything just like the older sibling. If this were the whole explanation, though, why would we be getting excited and happy too? Part of what’s happening for the little girl – and to a lesser degree, us, the almost-detached observer – is an explosion of activity in a group of nerves in the brain called “mirror neurons.”
Flash sales: a better way to sell clothes or a short-lived Recession strategy?
Flash sales bring up all sorts of interesting shopper behaviors – some which are very new to shopper culture, and some which have been around longer. Buyer’s remorse, for example, has been around a long time – about as long as people have been exchanging goods and services for currency (in one of its many […]