Feel What They Feel

Sentient’s implicit research products use the most advanced implicit and explicit research techniques, coupled with a fundamentally more accurate model of decision making, to provide deeper insight and more valid forecasts on consumer behavior.

Unlock the relationships between emotion & behavior.

Through our advanced experimental technologies and the expertise of our lab and lead scientists we develop products that quantify emotion. Each Sentient product includes our implicit expertise combining System 1 and System 2 Proportion of Emotion decision-making model providing unparalleled insights into behavior, reducing time, maximizing brand positioning and increasing ROI.

NEW PRODUCT

REVEAL THE RELATIONSHIP BETWEEN SOUND AND HUMAN BEHAVIOR

Sonic Pulse

Sonic Pulse® quantifies the impact of sound on implicit perceptions.

Claims Testing

Affirm uses implicit science to quantify the emotional & often unexpected impact of claims.

Concept Testing

eCON applies reason and emotion to deliver a more accurate reflection of consumer behavior.

Brand Testing

Narrate identifies the most own-able perceptions implicitly associated with a brand, as well as the narrative meaning.

Package Testing

Pulse quantifies the impact of package design on implicit perceptions, emotions & choice.

Advertising Testing

Subtext is the only ad test that reveals how emotion changes the minds of consumers towards a brand.

Ad Testing in 24 Hours

Now you can tap the emotions of consumers fast to measure the impact your ad will have on your audience.

Brands Using Sentient Products