Why Brands Should Continue Research During Times of Crisis
Examining decision-making behavior during a crisis might seem like a bad idea right now for brands & researchers. Sentient takes a look at the reasons why you should.
Author: Jeremy Clough
SVP Brand & Product Strategy
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Who do you love?
For Valentine’s Day, the team at Sentient was curious. What United States brands would score the highest for emotional appeal? To do this we look to behavioral science to help us measure the irrational connections we have towards brands.
Feeling what consumers are feeling. Highlights from IIeX Behavior US 2019.
Highlights from IIeX Behavior US 2019. Dr. Reid reveals evidence of how facial coding with combined implicit research methods can put WOW! into research and provides real actionable intelligence for your customers.