Category: Human Emotion & Motivation

Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.

Beyond Pass or Fail: Key Insights for Ad Effectiveness

Sentient On Stage at SXSW!

Which Emotion was the MVP of Super Bowl Ad Effectiveness?

A Panel Discussion: The Business Impact of Behavioral Science

IIeX Behavior 2018 Chicago: Sharing Insights with Impact

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