Watch Ad Age Publisher’s Panel With Sentient: How Emotion Played in the Big Game of Advertising
Sentient joins Ad Age for post game wrap up analysis on how emotion played in the Big Game of advertising.
Category: Human Emotion & Motivation
Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.
Sentient Joins Ad Age Publisher’s Panel for Big Game Ad Analysis
Dr. Aaron Reid joins Ad Age President and Publisher Josh Golden for a post game advertising analysis.
Which Spin on the Debate Was Better?
We exposed a sample of over 1,200 US participants to 2 minutes of debate recap video from CNN and Fox News that were framing up the results for viewers/readers on Wednesday morning after the debate. In a simple pre/post scientific design, we measured attitudes toward each candidate before and after exposure.
Examining Extremes
Dr. Cyrus H. McCandless, VP of Scientific Discovery & Innovation discusses how parametric studies can tell us how much things can actually change in response to extreme situations in this Sentient Decision Science Lab publication.
Managing Data Integrity in Times of Crisis
It can be difficult to address key business questions regarding the value of research during a crisis. Dr. Cyrus H. McCandless, VP of Scientific Discovery & Innovation, helps to address the challenges researchers are forced to confront today.