Sentient Joins Ad Age Publisher’s Panel for Big Game Ad Analysis
Dr. Aaron Reid joins Ad Age President and Publisher Josh Golden for a post game advertising analysis.
Category: Consumer Decision Making
Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
If only you could’ve seen the look on my face.
Dr. Aaron Reid provides an insider’s perspective on the future of market research for GreenBook’s GRIT Insights Practice Edition 2020.
Behind the Scenes: Making Sentient Expression
We are so proud of the technology achievements that we were able to accomplish during this crazy year. So, we took a look back behind the scenes at the launch of our facial action coding platform Sentient Expression.
A 2020 Love Story – Examining a Match Made In Hell
New Match ad “Match Made In Hell” gets over 2 million views on YouTube in the first week. So, what did the audience feel about this 2020 love story?
CMO Club Roundtable – The Science of Knowing Your Customer’s Emotions
Dr. Aaron Reid discusses the problems facing CMOs today. Revealing the new standard for forecasting marketing success using proven scientific measures.