Category: Brands & Branding

Blog posts on brands & branding by Sentient Decision Science, a global leader in implicit research.

Investigating the Subconscious Messages in Creative that Impact Brand Choice

Putting Emotion Into The Equation – A TMRE Lecture

When is a Dorito not a Dorito? A Tale of Brand Extendibility.

What kinds of insights can you give your clients with Sentient Prime?

A Client-Side Perspective on Measuring Emotion for Brands

« Older Entries

Next Entries »

Contact us for more information about Sentient Decision Science and our groundbreaking research.