Can negative emotions be effective in advertising? Sentient looks at Mint Mobile’s “Chunky Style Milk”.
Does an ad that evokes negative emotion while consumers are watching influence perceptions of the brand after they’re done watching?
Category: Advanced Research Methods
Advanced research methods for market researchers | blog posts from Sentient Decision Science
Feeling what consumers are feeling. Highlights from IIeX Behavior US 2019.
Highlights from IIeX Behavior US 2019. Dr. Reid reveals evidence of how facial coding with combined implicit research methods can put WOW! into research and provides real actionable intelligence for your customers.