Is Your Marketing Right for the Moment?
Dr. Reid demonstrates the need for measuring both business and social KPI’s to be successful in todays environment.
Category: Advanced Research Methods
Advanced research methods for market researchers | blog posts from Sentient Decision Science
Lay Low or Light It Up?
Responding in today’s environment requires the ability to fully understand how people are feeling. Brands can’t advertise in the same way they once did and expect the same impact. Further, traditional ad-testing is broken and is now obviously not up for this moment. Simply asking for opinions of how people feel about your ads won’t give you true insight into how your ads make people feel, let alone give you true insight into how ads make people feel about your brand.
What We Know About Advertising During the COVID-19 Crisis
Advertising during COVID-19 infographic highlights the current conditions of the industry.
Uncover the Emotional Impact of COVID-19
Sentient Decision Science, Inc. to allow free access to Sentient Prime® for studying the emotional effects of COVID-19. Non-profit researchers can now access the most advanced implicit platform to understand the impact that coronavirus is having on our behaviors.
Managing Data Integrity in Times of Crisis
It can be difficult to address key business questions regarding the value of research during a crisis. Dr. Cyrus H. McCandless, VP of Scientific Discovery & Innovation, helps to address the challenges researchers are forced to confront today.