TikTok Ad Campaign Examined With RAPID Subtext
Director of Subtext Operations Sylvia Kinnicutt and Research Manager Jeremiah Messer examine ad impact of the TikTok commercial “It starts on TikTok” using RAPID Subtext.
Category: Advanced Research Methods
Advanced research methods for market researchers | blog posts from Sentient Decision Science
Evidence Based Decision Making – IIeX North America 2020
Dr. Aaron Reid presents at IIeX North America 2020 and discusses how science not opinions are needed to quantify the real impact your brand is providing.
Behavioral Science for This Moment – IIeX Behavior 2020
Sentient presents at IIeX Behavior 2020 and makes the case for business and social metrics in a time like this.
Measures That Matter for This Moment
The non-conscious measurement tools that were once deemed not appropriate for answering the most important questions, are now the only measurement tools that can give us the evidence we need: on whether exposure to marketing reinforces or reduces stereotypes.
Examining Extremes
Dr. Cyrus H. McCandless, VP of Scientific Discovery & Innovation discusses how parametric studies can tell us how much things can actually change in response to extreme situations in this Sentient Decision Science Lab publication.