Despite its popularity, A/B testing is rarely successful. Learn why brands are turning to automated behavioral science for deeper insight into their advertisement’s performance.
Sentient consults on new The ARF Creative Council research about the methods we use to improve advertising effectiveness.
Watch Dr. Aaron Reid at the Global Produce & Floral Show in Orlando discussing the current psychology of the consumer.
Learn how scientific evidence is used to uncover ad success or failure of Pride 2022 advertising.
Mind the gap: Tracking the five generations to understand implicit attitudes with Arianne Larimer from PureSpectrum and Dr.Aaron Reid from Sentient Decision Science at The Quirks Event 2021.