Category Archives: Advanced Research Methods

Advanced research methods for market researchers | blog posts from Sentient Decision Science

Overcome Implicit Biases

How Do We Overcome Implicit Biases?

Aaron Reid
Ph.D. Chief Behavioral Scientist, Sentient Decision Science

Dr. Aaron Reid founder of Sentient Decision Science discusses how to overcome implicit biases. In this interview Dr. Reid is asked how to overcome negative implicit bias. He discusses that…Read More


Measuring Emotion In The Moment

Joe Sauer, SVP at Sentient, discusses where the science and technology are going for quantifying emotion at MRMW. To watch the full discussion visit For information on Sentient Prime,…Read More