Category Archives: Advanced Research Methods

iiex-2014-subconscious-insight

IIEX Day 1 Recap: Insights into the Subconscious

Aaron Reid
By:
Ph.D. Chief Behavioral Scientist, Sentient Decision Science

The first day of the three-day Insight Innovation Exchange in Atlanta (iiex) was full of provocative questions and striking realities about how new marketing research delivers insights and their impact. Olin…Read More

Is it Implicit Research?

Implicit Research Techniques: What Qualifies & Why

Aaron Reid
By:
Ph.D. Chief Behavioral Scientist, Sentient Decision Science

Many progressive insights divisions are putting quantitative implicit research techniques into practice. Yet, according to the most recent GRIT report, implicit research technologies are still in the early adoption phase…Read More