Category Archives: Advanced Research Methods

Advanced research methods for market researchers | blog posts from Sentient Decision Science

tmre-when-to-add-implicit

When To Add Implicit Measures

Jeremy Clough
Vice President, Product & Marketing Strategy

John Drake, Director of Business Development at Sentient, discusses how and when you should add implicit measures to your research at a recent TMRE talk. Discover the different implicit methods…Read More

Overcome Implicit Biases

How Do We Overcome Implicit Biases?

Aaron Reid
Ph.D. Chief Behavioral Scientist, Sentient Decision Science

Dr. Aaron Reid founder of Sentient Decision Science discusses how to overcome implicit biases. In this interview Dr. Reid is asked how to overcome negative implicit bias. He discusses that…Read More