Sentient Labs publishes a new paper alongside Dr. Cyrus H. McCandless about the practical utility of properly-executed Automated Facial Expression Recognition for creative optimization.
Sentient Decision Science to present “The New Normal: The Golden Age of Research Tech is Here” at the Insights Illuminated conference in Boston.
Watch the TEDxBeaconStreet talk by Vernā Myers along with Sentient’s IIeX Behavior 2020 presentation to understand implicit bias and how to test for it within advertising.
Learn what makes a research technique implicit and what the benefits of collecting implicit data are for marketing research.
With significant viewership and popular entertainment at this year’s Big Game, brands were everywhere. Learn about emerging and familiar advertising trends and themes of the 2023 Big Game.