In today’s market research landscape, the discussion surrounding Facial Action Coding has ignited debates and sparked curiosity. Join Sentient’s Dr. Cyrus H. McCandless, a leading expert in the field, as he delves into the nuances of FACS, shedding light on its inherent value and limitations, while also unveiling its pivotal role in driving creative optimization strategies.

Whether you’re a seasoned insights researcher, a curious advertiser, or simply intrigued by Emotion AI and consumer behavior, this webinar is your gateway to understanding the true utility of Facial Action Coding.