Is Your Marketing Right for the Moment?
Dr. Reid demonstrates the need for measuring both business and social KPI’s to be successful in todays environment.
Category: Implicit Research Technology
Blog posts on implicit research technology Sentient Decision Science, a global leader in implicit research.
Lay Low or Light It Up?
Responding in today’s environment requires the ability to fully understand how people are feeling. Brands can’t advertise in the same way they once did and expect the same impact. Further, traditional ad-testing is broken and is now obviously not up for this moment. Simply asking for opinions of how people feel about your ads won’t give you true insight into how your ads make people feel, let alone give you true insight into how ads make people feel about your brand.
Uncover the Emotional Impact of COVID-19
Sentient Decision Science, Inc. to allow free access to Sentient Prime® for studying the emotional effects of COVID-19. Non-profit researchers can now access the most advanced implicit platform to understand the impact that coronavirus is having on our behaviors.
Managing Data Integrity in Times of Crisis
It can be difficult to address key business questions regarding the value of research during a crisis. Dr. Cyrus H. McCandless, VP of Scientific Discovery & Innovation, helps to address the challenges researchers are forced to confront today.
Why Brands Should Continue Research During Times of Crisis
Examining decision-making behavior during a crisis might seem like a bad idea right now for brands & researchers. Sentient takes a look at the reasons why you should.