Blog posts on implicit research technology Sentient Decision Science, a global leader in implicit research.
It can be difficult to address key business questions regarding the value of research during a crisis. Dr. Cyrus H. McCandless, VP of Scientific Discovery & Innovation, helps to address the challenges researchers are forced to confront today.
Examining decision-making behavior during a crisis might seem like a bad idea right now for brands & researchers. Sentient takes a look at the reasons why you should.
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Dr. Aaron Reid Founder and CEO of Sentient Decision Science illustrates the sensitivity, reliability, and value of facial coding of emotion to a captivated crowd at IIeX in Amsterdam.
In order to remain relevant and rapidly advance human knowledge on the drivers of behavior, the industry must take a deeper look at the scientific literature on quantifying emotionally expressive behavior and think critically about its potential for providing answers to our business questions.