Emotions are running high. Who do they favor this time?
Sentient uses behavioral science to examine the feelings of voters of the 2020 presidential election. Emotions are running high, so who are they favoring?
Category: Implicit Research Technology
Blog posts on implicit research technology Sentient Decision Science, a global leader in implicit research.
TikTok Ad Campaign Examined With RAPID Subtext
Director of Subtext Operations Sylvia Kinnicutt and Research Manager Jeremiah Messer examine ad impact of the TikTok commercial “It starts on TikTok” using RAPID Subtext.
Evidence Based Decision Making – IIeX North America 2020
Dr. Aaron Reid presents at IIeX North America 2020 and discusses how science not opinions are needed to quantify the real impact your brand is providing.
Behavioral Science for This Moment – IIeX Behavior 2020
Sentient presents at IIeX Behavior 2020 and makes the case for business and social metrics in a time like this.
Measures That Matter for This Moment
The non-conscious measurement tools that were once deemed not appropriate for answering the most important questions, are now the only measurement tools that can give us the evidence we need: on whether exposure to marketing reinforces or reduces stereotypes.