Category: IAT

Behind the Scenes: Making Sentient Expression

We are so proud of the technology achievements that we were able to accomplish during this crazy year. So, we took a look back behind the scenes at the launch of our facial action coding platform Sentient Expression.

Which Spin on the Debate Was Better?

We exposed a sample of over 1,200 US participants to 2 minutes of debate recap video from CNN and Fox News that were framing up the results for viewers/readers on Wednesday morning after the debate. In a simple pre/post scientific design, we measured attitudes toward each candidate before and after exposure.

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