The Big Game Advertising Analysis-2023 Webinar
Watch Sentient’s recent webinar to discover how we use Emotion AI to examine the effectiveness of Big Game ad spots.
Category: Human Emotion & Motivation
Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.
Sentient Consults on ARF Paper “New Research Methods to Strengthen the Impact of Advertising Creative”
Sentient consults on new The ARF Creative Council research about the methods we use to improve advertising effectiveness.
Understanding How to Motivate Healthy Choices by Examining the Current Psychology of Consumers
Watch Dr. Aaron Reid at the Global Produce & Floral Show in Orlando discussing the current psychology of the consumer.
Sentient to Uncover Current Psychology of the Consumer at The Global Produce & Floral Show
Sentient Decision Science to present at this year’s Global Produce & Floral Show in Orlando on the psychology of the consumer.
Somewhere Over the Rainbow – Pride 2022 Webinar
Learn how scientific evidence is used to uncover ad success or failure of Pride 2022 advertising.