Amplifying Brand Power: How Sound Captures Attention and Drives Lasting Impact
Sentient and Made Music Studio presented at TMRE 2024 on Tuesday, December 3rd, engaging attendees with real-world examples of sound’s impact in advertising.
Category: Human Emotion & Motivation
Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.
Using Behavioral Science to Uncover the Motivations of Social and Streaming Audiences
Sentient’s presentation with Insight Platforms offers an in-depth explanation of the behavioral science measures behind our Emotion AI platform. Learn how we evaluate advertising performance in the social and streaming age.
How to Unlock Deeper Insight into Social and Streaming Audiences with Automated Behavioral Science
In today’s crowded digital landscape, it’s critical to understand your audience on social and streaming platforms. Join us live on Tuesday, October 29th for an engaging session that explores how automated behavioral science uncovers the insights that traditional analytics miss.
ESOMAR Congress 2024: A CEO’s Emotional Journey
Experience ESOMAR Congress through the lens of a CEO and learn how insights professionals are discussing the opportunities and challenges around AI. Dr. Aaron Reid’s synopsis of presentations offers a unique perspective into the emotions and themes of the event.
Sentient’s “Audio Alchemy” Wins Gold at ESOMAR Congress
Following Dr. Cyrus McCandless and Dr. Aaron Reid’s successful presentation of Sentient’s innovative audio advertising research, Audio Alchemy was selected as the Gold winner for ESOMAR’s Research Effectiveness Awards 2024.