Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.
Sentient’s presentation with Insight Platforms offers an in-depth explanation of the behavioral science measures behind our Emotion AI platform. Learn how we evaluate advertising performance in the social and streaming age.
In today’s crowded digital landscape, it’s critical to understand your audience on social and streaming platforms. Join us live on Tuesday, October 29th for an engaging session that explores how automated behavioral science uncovers the insights that traditional analytics miss.
Experience ESOMAR Congress through the lens of a CEO and learn how insights professionals are discussing the opportunities and challenges around AI. Dr. Aaron Reid’s synopsis of presentations offers a unique perspective into the emotions and themes of the event.
Following Dr. Cyrus McCandless and Dr. Aaron Reid’s successful presentation of Sentient’s innovative audio advertising research, Audio Alchemy was selected as the Gold winner for ESOMAR’s Research Effectiveness Awards 2024.
Despite its popularity, A/B testing is rarely successful. Learn why brands are turning to automated behavioral science for deeper insight into their advertisement’s performance.