Evidence Based Decision Making – IIeX North America 2020
Dr. Aaron Reid presents at IIeX North America 2020 and discusses how science not opinions are needed to quantify the real impact your brand is providing.
Category: Expressions
Behavioral Science for This Moment – IIeX Behavior 2020
Sentient presents at IIeX Behavior 2020 and makes the case for business and social metrics in a time like this.
Measuring Inclusivity in Advertising at IIEX Forward 2020
Do your advertisements improve inclusivity? This Sentient IIEX Forward 2020 Masterclass presented by Dr. Aaron Reid explains how to combine business and social metrics into insights that matter.
Learn how to feel what they feel to break through the noise.
Get the deepest insights of consumers by learning how to feel what they feel at this free webinar.
Time for an about face on facial coding
In order to remain relevant and rapidly advance human knowledge on the drivers of behavior, the industry must take a deeper look at the scientific literature on quantifying emotionally expressive behavior and think critically about its potential for providing answers to our business questions.