Which Brands Will Win Big on Oscar Night?
The current spend for a 30 second ad at the Oscars is 2 million dollars. Can these brands break through the glitz and glam to capture consumer emotion and create influence?
Category: Consumer Decision Making
Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
How Sound Can Make or Break the Brand-Consumer Relationship
Is it possible to re-engineer the payment experience to mitigate negativity when we check out? Sentient reveals how sound impacts our feelings towards a purchase at GreenBook’s Insights that Work. This event spotlights the smartest researchers and most creative thinking in consumer insights. Presented by Joe Sauer, SVP, Managing Director, UK & EU at Sentient.
Sentient at NPD: How Sound Impacts The Consumer Payment Experience
Joe Sauer, SVP, Managing Director, UK & EU at Sentient to present at NPD. Revealing insights into how sound can transform the consumer payment experience for the better and pay off for the brand.
Getting What We Want Out of Our Messaging & How to Have It Done Overnight
Experts Sylvia Kinnicutt and Jeremiah Messer demonstrated our RAPID Subtext software during GreenBook’s Tech Showcase – Quant Division. The example they chose to analyze was the Alexa Echo ad from the Super Bowl “Alexa’a Body”.
Watch Ad Age Publisher’s Panel With Sentient: How Emotion Played in the Big Game of Advertising
Sentient joins Ad Age for post game wrap up analysis on how emotion played in the Big Game of advertising.