Sentient to Uncover Current Psychology of the Consumer at The Global Produce & Floral Show
Sentient Decision Science to present at this year’s Global Produce & Floral Show in Orlando on the psychology of the consumer.
Category: Consumer Decision Making
Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
Will Smith’s Reputation Takes a Hit
The buzz around the Oscars this year has been emotional for all the wrong reasons. Rather, the buzz this year has been all about the emotion driven actions of Will Smith. Using RAPID Subtext, a communications testing product that combines changes in the implicit mind with moment-by-moment emotional expressions on the face, to reveal the emotional engagement and implicit influence of the moment on perceptions of Will Smith.
Joe Sauer Explores Whether It Is Possible to Re-Design the Payment Sound Experience
Sentient’s Joe Sauer, SVP & Managing Director for the UK & EU, reveals why today’s payment experiences tend to trigger negative emotions among shoppers. In partnership with Made Music Studios, Joe explores whether it is possible to use sound to transform the payment experience into an emotionally positive one.
It’s the Most Emotional Time of the Year!
Sentient analyzes the classic Hershey’s Kiss commercial “Bells to Blossoms”. According to the Hershey Archives, the commercial has aired each holiday season since 1989, making it the longest running Hershey commercial ever.
Watch as Sentient’s Joe Sauer and Saatva’s Joe McCambley present at CMO Club’s Roundtable
The CMO Club welcomes Joe Sauer, SVP & Managing Director of Sentient Decision Science and Joe McCambley, CMO of Saatva, the luxury mattress and bedding brand to discuss the latest innovations into how consumers feel to understand the essential emotional drivers to build better messages, assets and campaigns that trigger the right emotional responses.