Evidence Based Decision Making – IIeX North America 2020
Dr. Aaron Reid presents at IIeX North America 2020 and discusses how science not opinions are needed to quantify the real impact your brand is providing.
Category: Consumer Decision Making
Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
Why Brands Should Continue Research During Times of Crisis
Examining decision-making behavior during a crisis might seem like a bad idea right now for brands & researchers. Sentient takes a look at the reasons why you should.
Time for an about face on facial coding
In order to remain relevant and rapidly advance human knowledge on the drivers of behavior, the industry must take a deeper look at the scientific literature on quantifying emotionally expressive behavior and think critically about its potential for providing answers to our business questions.
Who do you love?
For Valentine’s Day, the team at Sentient was curious. What United States brands would score the highest for emotional appeal? To do this we look to behavioral science to help us measure the irrational connections we have towards brands.
Ok Google, show me a human truth.
Google’s Loretta ad was emotional but was it a winner at the Super Bowl?