Emotions are running high. Who do they favor this time?
Sentient uses behavioral science to examine the feelings of voters of the 2020 presidential election. Emotions are running high, so who are they favoring?
Category: Consumer Decision Making
Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
TikTok Ad Campaign Examined With RAPID Subtext
Director of Subtext Operations Sylvia Kinnicutt and Research Manager Jeremiah Messer examine ad impact of the TikTok commercial “It starts on TikTok” using RAPID Subtext.
Evidence Based Decision Making – IIeX North America 2020
Dr. Aaron Reid presents at IIeX North America 2020 and discusses how science not opinions are needed to quantify the real impact your brand is providing.
Why Brands Should Continue Research During Times of Crisis
Examining decision-making behavior during a crisis might seem like a bad idea right now for brands & researchers. Sentient takes a look at the reasons why you should.
Time for an about face on facial coding
In order to remain relevant and rapidly advance human knowledge on the drivers of behavior, the industry must take a deeper look at the scientific literature on quantifying emotionally expressive behavior and think critically about its potential for providing answers to our business questions.