Category: Brands & Branding

Blog posts on brands & branding by Sentient Decision Science, a global leader in implicit research.

Implicit Bias Testing Using Emotion AI

Watch the TEDxBeaconStreet talk by Vernā Myers along with Sentient’s IIeX Behavior 2020 presentation to understand implicit bias and how to test for it within advertising.

Big Game LVII Ad Trends

With significant viewership and popular entertainment at this year’s Big Game, brands were everywhere. Learn about emerging and familiar advertising trends and themes of the 2023 Big Game.

2023 Big Game Ad Analysis

Join us on Tuesday, February 14th at 12pm EST to find out the emotional impact of Super Bowl LVII’s ads.

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