Blog posts on brands & branding by Sentient Decision Science, a global leader in implicit research.
While criticisms of “Crush!” pervaded social media, did these opinions reflect the majority? Using automated behavioral science, Sentient quantified the emotional impact of the ad to understand how audiences truly felt.
Watch Dr. Aaron Reid’s presentation on the validity, sensitivity, and future of Emotion AI at the Quirk’s Event in Dallas.
Sentient is presenting at the Quirk’s Event in Dallas this year! Within our future-focused session, Dr. Aaron Reid will examine the predictive capabilities and potential of Emotion AI. Attending the event? Catch the presentation live on Wednesday, February 28th at 9:00AM.
Watch Sentient’s recent webinar to learn how our Emotion AI uncovers real-time audience reactions to creative—revealing the most compelling game day ads.
Join Sentient Decision Science’s annual Big Game webinar and see how we’re using our automated behavioral science technology to assess the creative performance of Super Bowl spots.